Speak to Your Users: How Podcasts Humanize Your App Brand

TL;DR: Discover how podcasting can give your app a relatable voice, potentially turning it from a faceless tool into a friendly companion. Learn strategies to create a human connection with your users through the power of audio.

Picture this: Your user, Sarah, is stuck in traffic, feeling frustrated. She opens your meditation app for a quick calm-down session. But instead of just tapping through screens, she hears a warm, friendly voice saying, "Rough day, huh? Let's take a deep breath together." 

Suddenly, your app isn't just a bunch of code. It's more like a friend, right there with her in the car.

This is the magic of using podcasts to humanize your app brand. It's about turning your app from a tool into a trusted companion. Let's dive into how you can make this happen for your app.

The Challenge: Standing Out in a Sea of Apps

Think about how many apps you have on your phone. Dozens? Maybe even hundreds? Now, how many of those feel like they were made by real people who understand you?

That's the challenge app creators face today. How do you make your app feel personal in a digital world?

Simon Sinek, a well-known business thinker, says, "People don't buy what you do; they buy why you do it" (Sinek, 2009). This idea is crucial for apps. Users don't just want features; they want to connect with the purpose and people behind the app.

And that's where podcasting comes in, giving your app a literal voice.

Giving Your App a Voice (Literally)

Let's say for example you've created a cooking app. It's got great recipes, a meal planner, the works. But so do a lot of other apps. How do you stand out?

Imagine starting a podcast where:

• You chat with home cooks about their kitchen disasters and triumphs

• Professional chefs share their secret tips

• You discuss the stories behind popular recipes

• Users call in with their cooking questions

Now your app isn't just a recipe book. It's a whole cooking show in their pocket!

Here's how this helps humanize your brand:

1. Showcase Real People: Let users hear from the team behind the app. Share your passion, your challenges, your wins.

   
   

2. Tell Your Story: Explain why you created the app. What problem were you trying to solve?

   
   

3.  Highlight User Stories: Feature real users talking about how the app has helped them.

   
   

4. Be Authentic: Don't be afraid to show some personality. Did a new feature not work out?

5. Talk about it. Transparency builds trust.

   
   

6. Create Ongoing Conversations: Respond to user questions or comments in your episodes.

   
   

Bringing Your App's Personality to Life

So, how do you actually do this? Here are some ideas:

1. Behind-the-Scenes Peeks: Talk about how you come up with new features. Share funny stories from team meetings.

   
   

2. User Spotlights: Interview users about how they use the app in creative ways.

   
   

3. Answer User Questions: Have a segment where you respond to common user issues or ideas.

   
   

4. Share Your Vision: Talk about where you see your app (and the problem it solves) going in the future.

   
   

5. Be Human: Don't be afraid to show your personality. Did you spill coffee all over yourself before an important meeting? Share that story!

   
   

The key is to be real, be helpful, and be consistent.

The Power of Human Connection: By the Numbers

According to Edison Research's "The Infinite Dial 2023" report, 62% of Americans 12+ have listened to a podcast, up from 57% in 2021 (Edison Research, 2023). This growing audience represents a significant opportunity for app creators to connect with users on a more personal level.

Moreover, a study by Voices found that 55% of podcast listeners feel a strong connection to the hosts of their favorite shows (Voices, 2022). While this statistic isn't specific to apps, it suggests the potential for building strong connections through audio content.

These figures indicate that podcasts can be a powerful medium for creating personal connections with an audience – a potential that app creators could leverage to humanize their brands.

Overcoming the "But I'm Not a Podcaster" Fear

Now, you might be thinking, "This sounds great, but I'm not a radio host!" Don't worry. You don't need to be a professional speaker to start a podcast. 

Here's the thing: You're an expert in your app and why it matters. That passion is what users want to hear.

Start simple:

• Pick a casual format, like a chat with a team member or a user

• Keep episodes short at first, maybe 10-15 minutes

• Focus on one topic per episode

• Be yourself – users appreciate authenticity over polished perfection

Remember, practice makes progress. You'll get more comfortable with each episode.

The Human Touch in a Digital World

As apps become a bigger part of our lives, the ones that feel most human will likely win our hearts (and our screen time). Podcasting gives you a unique way to create that human connection.

By sharing your voice, your stories, and your passion, you're not just marketing an app. You're inviting users into your world and showing them why your app matters.

Ready to give your app a voice and personality that users will love? Let's explore how podcasting can humanize your brand. Book your Free Podcasting Roadmap Workshop for Apps with us at Duality Podcasting. 

This isn't a generic presentation – it's a personalized, interactive session tailored specifically to your app and your style. We'll brainstorm podcast ideas that fit your unique brand personality and goals.

The best part? It's completely free, with no strings attached. Whether you decide to dive into podcasting or not, you'll walk away with valuable insights into brand humanization strategies for your app.

Don't let your app be just another digital tool. Discover how giving it a voice can turn it into a trusted companion for your users. Click below to schedule your free, no-risk consultation today. Let's make your app the one users feel like they know and trust!

Claim Your Free, Personalized Podcasting Roadmap